The Artificial Marketeer

The marketing moat is a lie — Vol. 6 of The Artificial Marketeer

HBR is ringing the alarm, agents are hiring themselves.

20 hrs ago • Kasper Vancoppenolle

February 2026

January 2026

AI can’t simulate humans (yet) — Vol. 3 of The Artificial Marketeer

You’re being sold synthetic personas while ignoring real customers. Let’s fix that.

Jan 26 • Kasper Vancoppenolle

2

The "Human Premium" emerges (the AI counter-trend nobody predicted)

As AI floods the internet, “human-made” becomes scarce. But the premium isn’t about rejecting AI. It’s about rejecting slop.

Jan 9 • Kasper Vancoppenolle

2

December 2025

You now have two customers (and one of them is a robot)

24% of consumers already use AI shopping assistants. You're not just selling to humans anymore. 🤖

Dec 18, 2025 • Kasper Vancoppenolle

1

PR is the new SEO (and I was wrong to doubt it)

58.5% of Google searches now end without a click. I started as a skeptic. The data changed my mind.

Dec 15, 2025 • Kasper Vancoppenolle

2

Your brand is no longer the main character (prediction #1/15 for marketing careers)

Solo creators now produce 32x the content of brands. And most marketing teams still think they’re the main character. 🤡

Dec 12, 2025 • Kasper Vancoppenolle

1

1

June 2025

AI won't replace your marketing job. Yet.

Spicy stats. Must-click links. Steal-worthy tools. Zero fluff.

Jun 23, 2025 • Kasper Vancoppenolle

2

1

The AI+Marketing newsletter that replaces 37 open tabs

Issue #001 – You’re not late, you’re just overwhelmed. Get up to speed in 2 minutes.

Jun 16, 2025 • Kasper Vancoppenolle

1