Archive - The Artificial Marketeer

The "Human Premium" emerges (the AI counter-trend nobody predicted)

As AI floods the internet, “human-made” becomes scarce. But the premium isn’t about rejecting AI. It’s about rejecting slop.

Jan 9 • Kasper Vancoppenolle

December 2025

You now have two customers (and one of them is a robot)

24% of consumers already use AI shopping assistants. You're not just selling to humans anymore. 🤖

Dec 18, 2025 • Kasper Vancoppenolle

PR is the new SEO (and I was wrong to doubt it)

58.5% of Google searches now end without a click. I started as a skeptic. The data changed my mind.

Dec 15, 2025 • Kasper Vancoppenolle

Your brand is no longer the main character (prediction #1/15 for marketing careers)

Solo creators now produce 32x the content of brands. And most marketing teams still think they’re the main character. 🤡

Dec 12, 2025 • Kasper Vancoppenolle

June 2025

AI won't replace your marketing job. Yet.

Spicy stats. Must-click links. Steal-worthy tools. Zero fluff.

Jun 23, 2025 • Kasper Vancoppenolle

The AI+Marketing newsletter that replaces 37 open tabs

Issue #001 – You’re not late, you’re just overwhelmed. Get up to speed in 2 minutes.

Jun 16, 2025 • Kasper Vancoppenolle

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts