AI can’t simulate humans (yet) — Vol. 3 of The Artificial Marketeer
You’re being sold synthetic personas while ignoring real customers. Let’s fix that.
This week’s update has an article saying AI can’t simulate customer behavior. I’m also featuring a tool that does exactly that. 🤡
Both are probably right. Synthetic users are garbage for replacing real conversations, but might be gold for pre-testing messaging before you burn $50k. You decide who’s full of shit.
I read 33 articles, watched 16 videos, listened to 9 podcasts and tried 8 tools. Here’s the stuff you should really 🧠 KNOW, 👀 SEE and 🧪 TRY as a mortal marketeer.
Things to know
Spicy stats and facts to drop in your next marketing meeting
🧠 Your “content moat” just evaporated. AI turned “good enough” content into a free commodity. If your strategy is still “produce more blog posts than the competition,” you’re already dead.
Read the full breakdown on the three new marketing advantages
🧠 AI “synthetic users” are just expensive confirmation bias. Founders would rather talk to a bot than a real customer. Problem is: AI personas are programmed to be predictable (the literal opposite of how humans behave).
Read the full takedown on why AI personas are a trap
🧠 The “SEO Guy” and “Email Girl” are officially on the endangered species list. AI just nuked the execution floor. One “Gen Marketer” can now replace a 5-person specialist team by focusing on strategy while the bots handle the grunt work.
Read the full essay on the rise of the Gen Marketer
Things to see
Content you’ll read instead of hoarding it in the tab graveyard
👀 49 AI Marketing Examples — actual workflows, not theoretical garbage (Article by PeerSignal)
Forget “one-click miracles.” Focus on modular tasks like SEO keyword clustering or competitor audits at scale
Stop using single prompts. Chain tools together to kill dozens of hours of manual research
Copy-paste ready. No theory, just steal and ship
Use Perplexity to scrape customer pain points before you touch a single video tool
Apply the TPSA formula (Tension, Problem, Solution, Action) to make AI voiceovers sound human
Combine Gemini for keyframes + Kling for footage. DIY budget, agency-level creative
👀 A 90-day SEO playbook for AI-driven search visibility (Guide by Search Engine Land)
Flip your content hierarchy. Put the direct answer at the top so the LLM doesn’t have to dig
Overdose on Schema markup. Structured data is digital crack for bots
Beef up E-E-A-T signals. Expert bios and citations are your only shield against being flagged as a hallucination risk
Things to try
Tools that make you look like a genius before the others catch up
🧪 Amplitude AI Visibility Report: Find out if ChatGPT even knows your brand exists
(Free)
Track your “Share of Model” to see which LLMs cite you and which ones are ghosting you
Identify queries where AI-generated answers are stealing your traffic or boosting your brand
Get a concrete baseline for AI Search Optimization before your competitors do
🧪 Fimo: Build a website in the time it takes to explain your brief to a dev who isn’t listening
(Free to try)
10-second prompt → live site. No more staring at a blank Figma file
It’s a “living” CMS workspace. You and the AI keep evolving the site after launch
Ship landing pages before your coffee—or the campaign idea—gets cold
🧪 atypica.AI: Simulate 1,000 customer interviews in minutes. Yes, the tool that contradicts the article above.
(Free demo)
Builds synthetic personas and grills them to find emotional triggers that surveys miss
Uses “narrative economics” to test how your messaging lands with different cognitive profiles
Use it as a pre-flight check before you burn budget—then talk to real humans. Both camps win.
That’s it. You’re now caught up on AI + marketing. One step closer to becoming an Artificial Marketeer. No doomscrolling required.
Cheers,
Kasper, The Artificial Marketeer