AI won't replace your marketing job. Yet.
Spicy stats. Must-click links. Steal-worthy tools. Zero fluff.
AI is flipping marketing upside down. Half of us are drowning. The other half reads this newsletter.
Each week, I’ll give you a zero-fluff, bullshit-free newsletter with the most important:
🧠 Things to know: distilled insights, news, trends, and stats that make you sound smart
👀 Things to see: handpicked posts, news, video tutorials and spicy takes that matter
🧪 Things to try: experiment with tools, prompts, workflows, and weird hacks
It’s the perfect read while taking a 💩 at the office. Let’s go.
Things to know
Spicy stats and facts to drop in your next marketing meeting
🧠 Websites using AI-written articles grow 5% faster. Oh and 65% of marketers believe human content is better quality than AI content, while human content is 4% more likely to be negatively affected.
Read the full Ahrefs report with more juicy stats
🧠 People screaming “AI will replace your job!” are actually just tech companies trying to shove their product down your throat. You’re not reading news, you’re reading ads. Don’t panic, you’re safe.
Read the full thesis by Rand Fishkin
🧠 Why pay a full-time CMO when a fractional one can coordinate your agents and GPTs a few days a month? Hire bots for hands, rent the brain part-time, save the budget.
Read the opinion (with a grain of salt)
Things to see
Content you’ll read instead of hoarding it in the tab graveyard
👀 AI-generated video ad with $2.000 budget airs during the NBA Finals. Goodbye, creative agency fees.
Watch the video and see the future
Betting platform Kalshi hired one “AI filmmaker” to crank out a 30-sec TV spot with Google Veo 3 in two to three days.
Cost: ≈ $2,000 → a 95 % price drop versus a traditional production crew.
Workflow: Gemini for shot list —> Veo for clips —> CapCut for edits
👀 AI-generated answers are stealing +70% of your clicks. Here’s how to make the bot cite you instead. (Kevin Indig and Wynter)
Watch the full video workshop
Before AI: focus on clicks to your site. After AI: be the expert the AI quotes.
Chunk your content. Match every AI section (price, specs, pros) with small paragraphs.
Publish data stories, not gated PDFs. Original stats = citation bait for AI.
👀 The AI-Search Content-Optimization Checklist. AKA “How to rank in ChatGPT instead of crying about lost clicks”. (Aleyda)
Open the Google Sheet and save a copy
One Google Sheet. Zero SEO guesswork. Feed it to your AI tool of choice.
Hits every bot trigger: Q&A blurbs, tight TL;DRs, schema, inline receipts…
Quick wins: quote your own data, drop FAQ-JSON, add “According to our 2025 study…”.
Things to try
Tools that make you look like a genius before the others catch up
🧪 Dalton: Turn your site into a 24/7 automated CRO machine — no devs, no waiting
(Freemium with free scan)
Dalton scans your pages and queues A/B test ideas in under 5 min.
You click ✅ or ❌ on copy, CTA, layout tweaks.
Plugs into Shopify, Webflow, WordPress, whatever.
🧪 Mikrolo Smart: Get reports on GA4 + Google Ads anomalies and campaign health
(Starts at $19/m)
Get instant “WTF just happened?” alerts when something breaks.
One-click plug-in for GA4 + Google Ads
Weekly reports tell you what broke and how to fix it
🧪 Recraft: Interactive AI artboard for logos, ads, mock-ups, and vectors (freemium)
Generate a plethora of on-brand images
Get pixel AND vector outputs you can actually drop into Figma
Built-in styles: 3D icons, illustrations, seamless patterns, stock photos
That’s it for this week. Go drop it in Slack and watch six people pretend they already knew.
Cheers,
Kasper, The Artificial Marketeer
Mega valuable. Thanks, Kasper!